Moerch Morch UP4 -- one week 25% off

One week only (Aug. 31 to Sept. 7, 2014). This also gives you a chance to try a beautiful Moerch tonearm at the entry level, fall in love with it, and upgrade to a DP6 or DP8.

UP4 is an amazing tonearm with great value. Time tested. I wish i could have told you we have sold 100's of them but I tell you these are all limited production.       
Moerch rarely produces over 50 tonearms a year. So, with UP4 and other Moerch tonearms, you are one of the lucky few. SORAsound package pricing and upgrade path, where when you are ready we can easily upgrade your Moerch UP4 to a DP8 or even a DP8. (Check out the review on our website).         
Model UP-4 incorporates a special concept of the unipivot principle. The bearing consists of a hardened steel pivot resting in a concave, polished sapphire. The bearing is damped in all directions with silicone fluid.

The low positioning of the bearing provides for a greater stability compared to other unipivot arms. This is because a considerable part of the moveable mass of the arm is positioned above the pivot point, thus forming a physical pendulum together with the mass below the pivot point. With the model UP-4 the azimuth adjustment is made by the way of the counterweights.           
Please check out our website SORAsound for the great products we offer as well as for NEWS, BLOG, pictures.  SORAsound Specials         
Thanks.       Mehran
for the love of life, for the love of music.....         ZYX UNIverse - world exclusive.    Exclusive North American distributor for AMAZON Audio, Glanz, Moerch, MUSICAL AFFAIRS, Pole Star, RCM Audio, ONZO ZERODUST, and ZYX.       DaVinciAudio Labs - Boutique status.        Representative for 47 laboratory, atma-sphere, emm labs, graham engineering, harmonic resolution system (HRS), hannl, jeff rowland design group, Kronos turntable, lamm industries, miyajima lab, nordost cables including ODIN, Raidho speakers, soundsmith, tom evans, triplanar, verdier, and wavac audio.